VIRGINIA FOOTBALL
THE 4TH SIDE BRANDING & DESIGN
In football, there are three sides: offense, defense and special teams. Virginia Football has the 4th Side: those players on the sidelines who jump and shout and support their teammates louder than anyone. Working with the team, this idea has evolved into Virginia's fan engagement program, aimed at students, fans and season ticket holders. 4th Side projects have included the 4th Side flag, stadium concourse artwork, orange-out t-shirts, rally towels, stadium banners and packets for season ticket holders including limited edition artwork.
VIRGINIA FOOTBALL
OUT-OF-HOME
This billboard campaign was created to build awareness and excitement around the Richmond, Virginia area for the upcoming season.
VIRGINIA ATHLETICS
CAVALIER DARK MODE BRANDING
Some days, you just feel like wearing black.
